Using RSS promotion to increase targeted website traffic

Using RSS promotion & marketing to get more targeted website traffic.

Ever since I heard of podcasting, I have heard more and more about RSS. Previously I just thought RSS was something out of my league and when I read more to understand it, I didnt just get it easily (maybe am just some slow learner).

After a few weeks of digging and reading, I have come to know A LOT about RSS feeds. I got a lot of "insider" info how people are utilizing RSS marketing and promotion to get the search engines to crawl them in no time (of course resulting in increased targeted website traffic). The other option would be to wait for weeks before the search engines do their "Dance" to index new sites. And that did not even guarantee increased website traffic results. Using RSS promotion can actually give you a way better advantage over your competition. You can derive the advantages of having your website exposed by the fact that your RSS feeds are picked up by various aggregators on the web and delivered to feed subscribers, who actually subscribed to receive that kind of information in your feed. This is an ingenious way of using RSS promotion for increased website traffic because these are a targeted people who will be interested in whatever your feed has to offer. Also with RSS promotion, when you update your feeds, instead of waiting for the search engine spiders to come (in 4-6 week's time), it is actually the search engines that will look for you and index your website immediately. I actually heard that there are services on the net that will actually "ping" your feed and alert the search engines that you have updated your feeds, so that every time you update, the spiders will index it way faster.

Also its easy to understand why search engines are worried about RSS feeds and RSS promotion, apart from people being able to get backdoors to SE directories, RSS feeds will eliminate the need to search and check your email because once you are subscribed to the RSS feeds that you are interested in, you will constantly get information directly aggregated by your RSS reader. You wont need to go the search engines to search. Therefore resulting in less traffic to the search engines, which means SE's are missing out on some "Pay-per-click money" Click here to read this interesting article The Search engine secret that levels the playing field for everyone.

I am so enthused by the many application of RSS in promoting increased targeted website traffic, not to mention its applications in podcasting, delivering weather updates its possible application is schools to update students on homework etc, latest stock quotes delivery.... etc.

Staring out in RSS promotion and marketing is as easy with some RSS tools like MyRSS Creator in the market. Instead of spending your next two months trying to learn the nitty gritty of RSS, these guys have broken it all down to just filling forms wioth appropriate details and you will be done. I copied the following from their website on some of the services they provide for a $19.97 monthly charge:

  • Automatically publish your RSS 2.0 feed in under 10 minutes
  • Automatically submit your RSS feed to the top 10 engines & directories such as Yahoo, MSN, Syndic8, Feedster and more.
  • Automatically create all of your subscription buttons and have those buttons in an automatically created feed index page
  • Show the full content of your feed to users that did not have a feed reader with the click of a button
  • Accurately track your feed usage. All way down to how many clicks
  • Deliver audio, video, PDF files or virtually any document in your feed. (for podcasting)
  • Automatically ping the major search engines to have them update your feed instantly any time you add a news item
  • Promote your brand with your logo image in your feed
  • Reach an entire new market & have great visibility quickly
  • Deliver your messages directly to users desktop
  • Generate traffic & have your feed show up in multiple websites
  • Automatically create your Podcast and have us host your mp3 files
  • Easily do all of this and more... with no software...in under 10 minutes?
Increasing website traffic is the greatest challenge in online business, and once you have it, everything should be bread and butter. I think using RSS  for increased targeted website traffic is going to gain a lot of popularity and in a few years, if you are not using it, you will probably not be able to rank good in the search engines.
If you haven't joined the RSSwagon yet, consider joining before it is full with your competitors. By the time they join the RSS wagon, you will have seized a considerable online presence. Below, find articles that are relevant on RSS promotion and increasing website traffic.

Thursday, June 02, 2005

RSS promotion article series (RSS to bring increased targeted website traffic): NY Times breaks traffic records.

New York Times is one of the big media companies that use RSS news feeds to distribute their news content. In March 2005, RSS news feeds contributed 5.9 Million pageviews for New York Times. I have copied and linked to the press release containing the details of the New York Times record-breaking traffic report.
If you missed my previous blog posts, not only on this blog, but on others too, I have been pro-"RSS for traffic". The reason being anybody can take advantage of RSS promotion to get icnreased website traffic. In my next post, I will provide a few directories where you can submit your RSS feeds to be aggregated. I will also suggest a few ping sites that you can use for free in your RSS promotion campaign.

If you are still wondering what RSS promotion or better yet RSS is, take a look at http://www.podwagon.com/RSS-XML.html and if you want to start using RSS promotion to bring increased website traffic to your website, you can be able to create RSS in a breeze at MyRSSCreator program. $19.97/month but with their 30-day trial you can use this RSS tool to create your first RSS feed and start your RSS promotion in 10 minutes , FREE

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Here is the New York Times press release from their website:

The New York Times Company (ticker: NYT, exchange: New York Stock Exchange (.N)) News Release - 4/18/05
CORRECTING and REPLACING The New York Times Company Reports NYTimes.com's Record-Breaking Traffic for March

NEW YORK--(BUSINESS WIRE)--April 18, 2005--In BW6138 issued April 18, 2005: First graf, first sentence should read xxx traffic record of 555 million pageviews (sted 551 million).
The corrected release reads:

THE NEW YORK TIMES COMPANY REPORTS NYTIMES.COM'S RECORD-BREAKING TRAFFIC FOR MARCH

The New York Times Company reported today that for March, NYTimes.com achieved a traffic record of 555 million pageviews, a 17% increase from March 2004, according to internal data. The previous monthly record was set in January when NYTimes.com had 553 million pageviews, a 30% increase from January of last year. Unique visitors increased to 15 million in March, up 10% from the previous year.

"The journalism and voice of NYTimes.com continued to attract an audience interested in a wide range of subjects, including breaking news, travel and real estate," said Leonard Apcar, editor in chief, NYTimes.com. "The record that we experienced in March reflects the site's continuing growth across many sections."

Pageviews for the National section of NYTimes.com experienced a 96% increase year over year, due to reader interest in the news surrounding Terri Schiavo. Also, pageviews for the Travel section increased 238% year over year, as a result of the site's coverage on a number of topics of interest including Paris restaurants and Maureen Dowd's article about visiting Cancun, Mexico, entitled "Girls Gone Mild." The Real Estate section grew 22% year over year, with several articles on a potential real estate market bubble. College basketball, baseball's spring training and the steroids debate fueled growth of the Sports section with pageviews up 12% year over year.

NYTimes.com's RSS feeds generated 5.9 million pageviews on the site in March, which represents a 342% increase year over year and a 39% increase from February's 4.3 million pageviews. The sections that were most popular among RSS feeds included: Washington and Business. The feeds have been available since February 2002 (www.nytimes.com/rss).
The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment

posted by B_to_the_O at 8:00 AM

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