Using RSS marketing to get more website traffic.

Ever since I heard of podcasting, I have heard more and more about RSS. Previously I just thought RSS was something out of my league and every website I tried to read to understand it, I didnt just get it (maybe am just some slow learner).

After a few weeks, I have come to know A LOT about RSS feeds. I got a lot of "insider" info how people are utilizing RSS marketing and promotion to get the search engines to crawl them in no time (of course resulting in increased targetted website traffic). The option would be to wait for weeks before the search engines do their "Dance" to index new sites. And that did not even guarantee more website traffic results. Using RSS promotion can actually give you a way better advantage over your competition. You can derive the advantages of having your website exposed by the fact that your RSS feeds are picked up by various aggregators on the web and delivered to feed subscribers, who actually subscribed to receive that kind of information in your feed. This is clearly using RSS for profit, because these are a targetted people who will be interested in whatever your feed has to offer. Also it is RSS feeds for website traffic promotion (and therefore RSS feeds for profit) because when you update your feeds, instead of waiting for the search engine spiders to come (in week's time), it is actually the search engines that will look for you and index your website immediately. I actually heard that there are services on the net that will actually "ping" your feed and alert the search engines that you have updated your feeds, so that every time you update, the spiders will index it way faster.

Also its easy to understand why search engines are worried about RSS feeds and RSS promotion, apart from people being able to get backdoors to SE directories, RSS feeds will eliminate the need to search and check your email because once you are subscribed to the RSS feeds that you are interested in, you will constantly get information directly aggregated by your RSS reader. You wont need to go the search engines to search. Therefore resulting in less traffic to the search engines, which means SE's are missing out on some "Pay-per-click money" Click here to read this interesting article The Search engine secret that levels the playing field for everyone.

I am so enthused by the many application of RSS in promoting increased targetted website traffic, not to mention its applications in podcasting, weather updates its possible application is schools to update students on homework etc, latest stock quotes delivery.... etc.

Staring out in RSS promotion and marketing is as easy with some RSS tools like MyRSS Creator in the market. Instead of spending your next two months trying to learn the nitty gritty of RSS, these guys have broken it all down to just filling forms wioth appropriate details and you will be done. I copied the following from their website on some of the services they provide for a $19.97 monthly charge:

• Automatically publish your RSS 2.0 feed in under 10 minutes
• Automatically submit your RSS feed to the top 10 engines & directories such as Yahoo, MSN, Syndic8, Feedster and more.
• Automatically create all of your subscription buttons and have those buttons in an automatically created feed index page
• Show the full content of your feed to users that did not have a feed reader with the click of a button
• Accurately track your feed usage. All way down to how many clicks
• Deliver audio, video, PDF files or virtually any document in your feed. (for podcasting)
• Automatically ping the major search engines to have them update your feed instantly any time you add a news item
• Promote your brand with your logo image in your feed
• Reach an entire new market & have great visibility quickly
• Deliver your messages directly to users desktop
• Generate traffic & have your feed show up in multiple websites
• Automatically create your Podcast and have us host your mp3 files
• Easily do all of this and more... with no software...in under 10 minutes?

Website traffic is the greatest challenge in online business, and once you have it, everything should be bread and butter. I think RSS for increased targetted website traffic is going to gain a lot of popularity and in a few years, if you are not using it, you will probably not be able to rank good in the search engines.

If you havent yet, consider joining the RSSwagon before it is full with your competotirs on board. By the time they join the RSS wagon, you will have seized a considerable online presence.

Next time we will still continue with stories on using RSS for profit and RSS for web traffic.