Using RSS promotion to increase targeted website traffic

Using RSS promotion & marketing to get more targeted website traffic.

Ever since I heard of podcasting, I have heard more and more about RSS. Previously I just thought RSS was something out of my league and when I read more to understand it, I didnt just get it easily (maybe am just some slow learner).

After a few weeks of digging and reading, I have come to know A LOT about RSS feeds. I got a lot of "insider" info how people are utilizing RSS marketing and promotion to get the search engines to crawl them in no time (of course resulting in increased targeted website traffic). The other option would be to wait for weeks before the search engines do their "Dance" to index new sites. And that did not even guarantee increased website traffic results. Using RSS promotion can actually give you a way better advantage over your competition. You can derive the advantages of having your website exposed by the fact that your RSS feeds are picked up by various aggregators on the web and delivered to feed subscribers, who actually subscribed to receive that kind of information in your feed. This is an ingenious way of using RSS promotion for increased website traffic because these are a targeted people who will be interested in whatever your feed has to offer. Also with RSS promotion, when you update your feeds, instead of waiting for the search engine spiders to come (in 4-6 week's time), it is actually the search engines that will look for you and index your website immediately. I actually heard that there are services on the net that will actually "ping" your feed and alert the search engines that you have updated your feeds, so that every time you update, the spiders will index it way faster.

Also its easy to understand why search engines are worried about RSS feeds and RSS promotion, apart from people being able to get backdoors to SE directories, RSS feeds will eliminate the need to search and check your email because once you are subscribed to the RSS feeds that you are interested in, you will constantly get information directly aggregated by your RSS reader. You wont need to go the search engines to search. Therefore resulting in less traffic to the search engines, which means SE's are missing out on some "Pay-per-click money" Click here to read this interesting article The Search engine secret that levels the playing field for everyone.

I am so enthused by the many application of RSS in promoting increased targeted website traffic, not to mention its applications in podcasting, delivering weather updates its possible application is schools to update students on homework etc, latest stock quotes delivery.... etc.

Staring out in RSS promotion and marketing is as easy with some RSS tools like MyRSS Creator in the market. Instead of spending your next two months trying to learn the nitty gritty of RSS, these guys have broken it all down to just filling forms wioth appropriate details and you will be done. I copied the following from their website on some of the services they provide for a $19.97 monthly charge:

  • Automatically publish your RSS 2.0 feed in under 10 minutes
  • Automatically submit your RSS feed to the top 10 engines & directories such as Yahoo, MSN, Syndic8, Feedster and more.
  • Automatically create all of your subscription buttons and have those buttons in an automatically created feed index page
  • Show the full content of your feed to users that did not have a feed reader with the click of a button
  • Accurately track your feed usage. All way down to how many clicks
  • Deliver audio, video, PDF files or virtually any document in your feed. (for podcasting)
  • Automatically ping the major search engines to have them update your feed instantly any time you add a news item
  • Promote your brand with your logo image in your feed
  • Reach an entire new market & have great visibility quickly
  • Deliver your messages directly to users desktop
  • Generate traffic & have your feed show up in multiple websites
  • Automatically create your Podcast and have us host your mp3 files
  • Easily do all of this and more... with no software...in under 10 minutes?
Increasing website traffic is the greatest challenge in online business, and once you have it, everything should be bread and butter. I think using RSS  for increased targeted website traffic is going to gain a lot of popularity and in a few years, if you are not using it, you will probably not be able to rank good in the search engines.
If you haven't joined the RSSwagon yet, consider joining before it is full with your competitors. By the time they join the RSS wagon, you will have seized a considerable online presence. Below, find articles that are relevant on RSS promotion and increasing website traffic.

Monday, May 23, 2005

Uses of RSS. (apart from boosting traffic to your website).

RSS has a variety of uses. In the previous post, we discussed how RSS can be used to generate traffic to your website. There are many innovative uses that RSS can be used for. The following text is from http://www.podwagon.com/uses-of-rss.html .

INNOVATIVE USES OF RSS
RSS can be used to perform any task that requires search. So instead of searching, an RSS subscriber will receive the information automatically and repeatedly. For example, a Real Estate salesman could create an RSS feed that updates it’s subscribers on new home listings; an airline could have an RSS of flight deals and special offers etc. Even Gmail has an RSS feed: https://gmail.google.com/gmail/feed/atom that notifies you of new mail (The link will prompt you for your Gmail username and password.)
Whatever business you are in, chances are that there is a way you can utilize RSS to your advantage. With RSS, you can distribute any kind of information (text, PDF, PowerPoint, audio as in podcasts, video, images).
Businesses are seizing this opportunity to distribute just about any kind of information. The beauty of it is that you present updated information to directly to your customer that he would have gone to the search engines to get. This kind of deletes the need for using search engines and search engines are not happy about it because if people don’t go to the search engines the search engines will be loosing business. Google will allow you to subscribe to news feeds from Google News but it is against their terms to publish the news feeds on a website because Google wants people to go to Google and search for the news themselves.
It is easy for customers to subscribe to RSS feeds. All they need is an RSS reader or aggregator (whatever you may want to call it). Feed readers are constantly evolving from the traditional ones that were designed for text based RSS. As users find outside-the-box uses for RSS, developers of RSS readers are burning the midnight oil to release new versions that support other formats businesses are eager to use.
You can start creating RSS news feeds by using MyRSSCreator program. This is a web based program where one can create an RSS feed in minutes by filling a form. You don’t need any website or server space to host your content because they host everything for you, no software download, you wont need a feed reader to read your feeds as they have a web-based feed reader too. They will even publish the feed for you, provide all the graphics etc. They have pretty extensive features and support to create and publish an RSS feed. It costs $19.97/month but they offer a 30 Day Free trial.

Other uses of RSS:
Stock updates
Job openings.
Latest cinema listings
Auction item bargains: RSSauction.com lets you specify the type of product, its description and even the price range in their customised Ebay feeds.
Weather reports: Weather Underground has the weather of every city and town in the world. And each of them now has an RSS feed. Alternatively, there is RSSweather.com.
Schools, Colleges: Can use RSS to relay assignments, homework, research findings, school cancellations etc.
Find out what people say about you: Companies like technorati.com offer a service where type in a search term such as your name and or your company name or product name and they will return the newest indexed references to you in a customized RSS feed.
News from multiple sources:. The new RSSmix.com lets you combine all the news source RSS feeds into

posted by B_to_the_O at 8:06 PM

10 Comments:

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