Ever since I heard of podcasting, I
have heard more and more about RSS. Previously I just thought RSS was
something out of my league and when I read more to understand it, I didnt just
get it easily (maybe am just some slow learner).
After a few weeks of digging and reading, I have come to know A LOT about RSS
feeds. I got a lot of "insider" info how people are utilizing RSS
marketing and promotion to get the search engines to crawl them in no time (of
course resulting in increased targeted website traffic). The other option
would be to wait for weeks before the search engines do their
"Dance" to index new sites. And that did not even guarantee
increased website traffic results. Using RSS promotion can actually give you a
way better advantage over your competition. You can derive the advantages of
having your website exposed by the fact that your RSS feeds are picked up by
various aggregators on the web and delivered to feed subscribers, who actually
subscribed to receive that kind of information in your feed. This is an
ingenious way of using RSS promotion for increased website traffic because
these are a targeted people who will be interested in whatever your feed has
to offer. Also with RSS promotion, when you update your feeds, instead of
waiting for the search engine spiders to come (in 4-6 week's time), it is
actually the search engines that will look for you and index your website
immediately. I actually heard that there are services on the net that will
actually "ping" your feed and alert the search engines that you have
updated your feeds, so that every time you update, the spiders will index it
way faster.
Also its easy to understand why search engines are worried about RSS feeds and
RSS promotion, apart from people being able to get backdoors to SE
directories, RSS feeds will eliminate the need to search and check your email
because once you are subscribed to the RSS feeds that you are interested in,
you will constantly get information directly aggregated by your RSS reader.
You wont need to go the search engines to search. Therefore resulting in less
traffic to the search engines, which means SE's are missing out on some
"Pay-per-click money" Click here to read this interesting article The
Search engine secret that levels the playing field for everyone.
I am so enthused by the many application of RSS in promoting increased targeted
website traffic, not to mention its applications in podcasting, delivering
weather updates its possible application is schools to update students on
homework etc, latest stock quotes delivery.... etc.
Staring
out in RSS promotion and marketing is as easy with some RSS tools like MyRSS
Creator in the market. Instead of spending your next two months trying to
learn the nitty gritty of RSS, these guys have broken it all down to just
filling forms wioth appropriate details and you will be done. I copied the
following from their website on some of the services they provide for a $19.97
monthly charge:
- Automatically publish your RSS 2.0 feed in under 10 minutes
- Automatically submit your RSS feed to the top 10 engines & directories such as Yahoo, MSN, Syndic8, Feedster and more.
- Automatically create all of your subscription buttons and have those buttons in an automatically created feed index page
- Show the full content of your feed to users that did not have a feed reader with the click of a button
- Accurately track your feed usage. All way down to how many clicks
- Deliver audio, video, PDF files or virtually any document in your feed. (for podcasting)
- Automatically ping the major search engines to have them update your feed instantly any time you add a news item
- Promote your brand with your logo image in your feed
- Reach an entire new market & have great visibility quickly
- Deliver your messages directly to users desktop
- Generate traffic & have your feed show up in multiple websites
- Automatically create your Podcast and have us host your mp3 files
- Easily do all of this and more... with no software...in under 10 minutes?
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